Privacy Policy
Last updated: 23 August 2026
Assured Service Centre (“Assured Service Centre”, “ASC”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal information processed through our website, communications, workshop and business operations.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”), the Promotion of Access to Information Act 2 of 2000 (“PAIA”), the Electronic Communications and Transactions Act 25 of 2002 (“ECTA”), where applicable, and other relevant South African legislation.
1. Responsible Party
For purposes of POPIA, the responsible party for personal information covered by this Privacy Policy is:
Assured Service Centre
6 Watt Street
Stikland, Bellville
Cape Town, South Africa
Telephone: 021 949 3394
WhatsApp: 072 219 7357
Email: workshop@authenticautos.co.za
Registered legal entity: [INSERT REGISTERED COMPANY NAME IF DIFFERENT]
Information Officer: [INSERT INFORMATION OFFICER NAME/DETAILS]
2. Personal Information We May Collect
Depending on how you interact with us, we may collect information including:
- your name and surname;
- telephone or mobile number;
- email address;
- physical or billing address where required;
- vehicle make and model;
- vehicle registration number;
- VIN or other vehicle-identifying information where necessary;
- vehicle mileage;
- service and repair history;
- details about faults, repairs or work requested;
- booking dates and service requirements;
- communications between you and ASC;
- invoices, quotations and payment-related records;
- information required for vehicle hire, courtesy vehicles or vehicle recovery services;
- information you voluntarily provide through forms, telephone calls, WhatsApp, email or in person; and
- technical website information such as IP address, browser type, device information, website interaction and cookie information.
We aim to collect only information that is reasonably necessary for a legitimate business or legal purpose.
3. How We Collect Personal Information
Personal information may be collected:
- directly from you;
- through our website and online booking forms;
- through Zoho Forms or other authorised service providers;
- by telephone, WhatsApp or email;
- when you visit our workshop;
- when you request a quotation or book a service;
- during vehicle servicing, diagnostics or repairs;
- when arranging vehicle hire, a courtesy vehicle, recovery or towing;
- when you submit feedback or a review;
- from authorised representatives acting on your behalf; or
- automatically through cookies and website technologies.
Where information is collected from another source, this will only be done where permitted by law.
4. Why We Process Personal Information
We may process personal information for purposes including:
- responding to enquiries;
- making and managing workshop bookings;
- identifying vehicles and maintaining accurate service records;
- providing vehicle servicing, diagnostics and repairs;
- preparing quotations, job cards and invoices;
- communicating with customers about work being carried out;
- ordering appropriate parts or products;
- arranging vehicle hire or courtesy vehicles;
- providing vehicle recovery or towing assistance;
- processing payments and maintaining accounting records;
- handling warranties or queries relating to work performed;
- managing customer relationships;
- improving our services;
- operating and securing our website;
- preventing fraud, misuse or unlawful activity;
- complying with tax, accounting, regulatory and other legal obligations; and
- sending marketing communications where permitted by law.
5. Lawful Processing
We process personal information only where there is an appropriate lawful justification under POPIA.
Depending on the circumstances, processing may be necessary:
- to conclude or perform a contract with you;
- to comply with a legal obligation;
- to protect a legitimate interest of you, ASC or another person;
- for the proper performance of our business activities; or
- because you have provided consent where consent is required.
Where processing is based on consent, you may withdraw that consent, subject to applicable legal limitations.
6. Information Required to Provide Services
Certain personal and vehicle information may be necessary for us to provide a requested service.
Where information is required for the performance of a service, contract, warranty, legal obligation or vehicle hire arrangement, failure to provide that information may mean that we cannot provide the relevant service.
7. Sharing Personal Information
We do not sell personal information.
We may disclose relevant information to trusted third parties where reasonably necessary, including:
- parts and product suppliers;
- professional advisers;
- accountants and auditors;
- insurers where applicable;
- payment-processing providers;
- IT, hosting and cybersecurity providers;
- website and form providers such as Zoho;
- marketing or analytics providers where appropriately authorised;
- vehicle-related service providers;
- regulators, law-enforcement authorities or government bodies where legally required; and
- other service providers assisting us in delivering our services.
Third parties processing personal information on our behalf are expected to process the information appropriately, securely and only for authorised purposes.
8. International Transfers
Certain service providers, cloud platforms, website tools or technology companies may process or store information outside South Africa.
Where personal information is transferred to another country, we will take reasonable measures to ensure the transfer is permitted under POPIA and that an appropriate level of protection is in place.
9. Security of Personal Information
We take reasonable and appropriate technical and organisational measures to protect personal information against:
- loss;
- unauthorised access;
- unlawful processing;
- alteration;
- disclosure; and
- destruction.
Measures may include access controls, password protection, security software, secured systems, appropriate staff access and the use of reputable third-party service providers.
No internet or electronic storage system can, however, be guaranteed to be completely secure.
Where a security compromise involving personal information occurs, we will take the steps required under applicable South African law, including notification where required.
10. Retention of Information
Personal information will not be retained longer than necessary for the purpose for which it was collected unless:
- retention is required or authorised by law;
- the information is reasonably required for a lawful business purpose;
- it is required for contractual, warranty, accounting or dispute-related purposes; or
- you have consented to further retention.
Once information is no longer required, it will be securely deleted, destroyed or de-identified where appropriate.
11. Marketing Communications
We may communicate with existing or prospective customers about our services where permitted under applicable law.
Where prior consent is required for electronic direct marketing, such communication will only be sent in accordance with POPIA.
Marketing communications will provide an appropriate means to opt out or unsubscribe.
You may ask us at any time to stop sending marketing communications.
Service-related messages concerning a booking, repair, quotation, invoice or existing customer relationship are not necessarily marketing communications.
12. Cookies and Website Information
Our website may use cookies and similar technologies for website functionality, security, performance, analytics and other permitted purposes.
Further information about these technologies and how visitors can manage them is contained in our Cookie Policy.
13. Online Forms
Our website may use third-party form technology, including Zoho Forms, for service bookings and enquiries.
Information submitted through these forms may be processed by the relevant service provider on our behalf before being provided to ASC.
Please do not submit unnecessary confidential or sensitive information through a website form.
14. Third-Party Websites
Our website may contain links to third-party websites, including industry associations, product suppliers, mapping services and social media platforms.
Once you leave our website, the privacy practices of the third-party website apply.
We recommend reviewing the relevant third party’s privacy policy before providing personal information to them.
15. Children’s Personal Information
Our services are not directed primarily at children.
We do not knowingly intend to collect personal information from children through the website unless this is permitted by law and appropriate consent or authorisation has been obtained where required.
16. Your Rights Under POPIA
Subject to applicable law, you may have the right to:
- know whether we hold personal information about you;
- request access to personal information we hold;
- request correction or updating of inaccurate information;
- request deletion or destruction where legally permitted;
- object to certain processing;
- object to direct marketing;
- withdraw consent where processing relies on consent;
- request information about third parties that have had access to your information where applicable; and
- lodge a complaint about the processing of your personal information.
We may require reasonable proof of identity before providing access to personal information or acting on certain requests.
Some requests may be subject to legal limitations or record-retention obligations.
17. Access to Records and PAIA
Requests for access to records may also be governed by the Promotion of Access to Information Act 2 of 2000 (PAIA).
Where applicable, requests must be made in accordance with ASC’s PAIA Manual and the prescribed PAIA procedures.
18. Information Officer
Questions, objections or requests relating to personal information may be directed to the Information Officer:
Information Officer: [INSERT NAME]
Email: [INSERT INFORMATION OFFICER EMAIL OR APPROVED CONTACT EMAIL]
Telephone: 021 949 3394
Address: 6 Watt Street, Stikland, Bellville, Cape Town
19. Complaints to the Information Regulator
If you believe that your personal information has been processed unlawfully, you may contact us so that we can attempt to resolve the matter.
You also have the right to lodge a complaint with the Information Regulator of South Africa.
Information Regulator South Africa
Woodmead North Office Park
54 Maxwell Drive
Woodmead, Johannesburg
Telephone: 010 023 5200
Email: enquiries@inforegulator.org.za
The Information Regulator’s official website provides additional complaint and privacy-rights information.
20. Changes to This Privacy Policy
We may amend this Privacy Policy from time to time to reflect changes to our business, technology, service providers or legal obligations.
The current version will be published on our website together with the date of the latest update.
21. Contact Assured Service Centre
For questions about this Privacy Policy or how we process personal information, contact:
Assured Service Centre
6 Watt Street
Stikland, Bellville
Cape Town, South Africa
Telephone: 021 949 3394
WhatsApp: 072 219 7357
Email: workshop@authenticautos.co.za